Achtung Steps Up Paper Stock

PAPER TRAIL: How do niche print magazines fight against the digital onslaught? Gorgeous paper is a good start, reasons Achtung founder and creative director Markus Ebner, who chose to print the Chanel fashion portfolio anchoring his latest issue on a luscious and grainy stock based on an ancient recipe from 1890. Elite German printing guru Gerhard Steidl did up the 24-page portfolio on “Phoenix Motion Xantur 135g,” noting that it “lasts forever and keeps the beauty of the printed photographs,” in this case a shoot of the Paris-Salzburg collection by Markus Jans. Once past the “When Sissi Goes Coco” feature, the 196-page issue, due on newsstands March 24, assumes an American accent, dovetailing from a fashion shoot done in Berlin, the name of a wee village in upstate New York that Ebner couldn’t resist for his Berlin, Germany-based magazine, founded in 2003.

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