Ayr, Bonobos Expand Wholesale Reach, Pilot Home Try-on

Bonobos’ sister brand Ayr will undergo its first significant wholesale expansion, entering Nordstrom this week. The vertical e-commerce company — an acronym for All Year Round — starting selling its denim, cotton pants, woven tops, silk tops and outerwear on nordstrom.com earlier this year, but this is the first time Ayr will be sold in a brick-and-mortar environment, save for the Guideshop in its New York City headquarters. The line is available in three Nordstrom doors to start — in Bellevue, Wash.; Dallas, and Los Angeles — but if the brand follows in the footsteps of its men’s parent company, consumers can expect to see the buy-now-wear-now basics in many more Nordstrom locations in the near future. “We sold more jeans than we had customers,” Maggie Winter, cofounder and brand director of Ayr, said of the brand’s first year in business, which saw $2 million in gross sales. “This was a good and a bad problem. [It meant] we needed more customers. There’s huge outside potential of building an audience through Nordstrom.” And while denim still is the largest category for Ayr, The Robe — an unconstructed, Italian wool coat — is on its fourth reorder. It made its debut with the brand’s

Follow WWD on Twitter or become a fan on Facebook.

Read More...



from WWD » Ayr, Bonobos Head to Nordstrom http://ift.tt/18wQqfV

via IFTTT