Brunello Cucinelli Opens on New York’s Greene Street

NEW YORK — Brunello Cucinelli has opened a 4,000-square-foot flagship at 136 Greene Street here. The store features the brand’s latest retail concept with white-washed reclaimed wood floors, a monochromatic color scheme and Umbrian walnut vitrines. Designed by architect Luigi Fiorentino, the store concept is lighter and more modern compared with the darker, rusticated look of existing units. The company plans to eventually bring its 102 monobrand stores up to date with the new design. In addition to a flagship on Madison Avenue, Cucinelli operates a unit on Bleecker Street in the West Village. “It will remain open for 2015,” Cucinelli said. “The SoHo opening is, in part, a relocation of the Bleecker Street store as it affords the company the opportunity to present the collection on a larger scale. The SoHo location will function as a downtown flagship and will continue to cater to the needs of the Bleecker Street client as well as capture a new downtown audience.” Of the nine new stores Cucinelli will open this year, three will be in North America: in Houston, Honolulu and Vancouver. The addition of these locations will bring to 16 the number of monobrand stores in North America. Cucinelli said the SoHo flagship “embodies

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