Cynthia Rowley Talks Fitness Collection

NEW YORK — When Cynthia Rowley moves into her new headquarters on Morton Street in two months, she plans to offer fitness classes after work, during lunch hour and on the weekends to anyone in the West Village neighborhood. That, she expects, will be a perfect way to “road test” her new fitness collection called, simply, Rowley. “We’ll have the space,” said Rowley, who bought a three-story mechanic’s garage. “It’s important to build the lifestyle with the core team and experience it.” With the full launch of her new fitness collection for fall (it was quietly launched for spring), she hopes to have both her employees and their friends get firsthand experience wearing the line. The fitness line grew organically from the wet suits that Rowley introduced five years ago. That business has grown into a surf and swim collection. The fitness line also comes at a time when the ath-leisure and fitness markets are booming. Brands from Under Armour to Tory Burch are seeking to either break into the category or expand their women’s offerings, while other brands — such as Rebecca Minkoff, Ramy Brook and Elie Tahari — have introduced activewear lines. Even Beyoncé has formed a venture, with Topshop, to produce

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