Devon Halfnight LeFlufy On Design

With a name like Devon Halfnight LeFlufy — not a made-up moniker — this is one designer who is destined to stand out. LeFlufy, who was recently short-listed for the LVMH Prize, admits he has a love-hate relationship with his name. “Halfnight is my mother’s maiden name and LeFlufy is from my father,” he said. “Sometimes I love that name and other times not.” That said, he’s all about eclectic mixtures. Born in Vancouver and based in Antwerp, Belgium, his inspirations come from Los Angeles subcultures. “My fascination with Americanism was instilled at a very early age,” said LeFlufy, who turns 31 next week. “Vancouver is a very serene place. I loved living there as a kid, my identity was shaped by being a skateboard hoodlum and somehow this stays with me, in my references and in my mentality. “For me, America has been the center of art and popular culture for the last 70 years: the music, the TV and the clothes. So it’s even funnier, when you think about it, that I live and work from a tiny European port town.” He said his aim is to create a world built from surprising but familiar references, “using unexpected material combinations, evoking a

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