E.l.f. Creates Cosmetics Inspired by ‘Frozen’

With America not ready to let go of its obsession with Disney’s “Frozen,” E.l.f. Cosmetics is adding a color collection inspired by its star Elsa. There are five products in the range including a Beauty Book, an eye shadow compact, an “icing” eye shadow and eyeliner, a face palette and lip shine. Prices range from $2.99 for the lip shine to $12.99 for the Beauty Book. The Elsa Beauty collection is launching on elfcosmetics.com and select Walgreens stores. Merchandise linked to Frozen were among the biggest sellers last Christmas and buyers said they see no signs of a decrease in demand.

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