Evine Live Expanding its Beauty Offerings

Digital commerce firm Evine Live will host its first “Before & After Beauty Day,” a live 24-hour event starting at 10 p.m. on Thursday. What’s new for Evine will be the introduction of brands showcasing the latest trends in beauty, as well as the expansion of product lines from existing beauty lines. New lines include DpHue, a professional-grade at-home hair color collection created by Donna Pohlad; Beekman 1802, a bath and body collection using goat’s milk and other natural ingredients from the stars of the Cooking Channel’s “The Fabulous Beekman Boys,” and Teadora, a bath and body line made from natural and organic rainforest ingredients. Also, London-based nail color firm Ciaté will introduce a “special spring palette,” while the U.K.’s Emma Hardie will showcase her Moringa Cleansing Balm. Existing brand Isomers Skincare will feature an eye cream called Day & Night Immortaleyez Duo. According to Teresa Harris, Evine’s director of beauty, “upward of 15 percent” of sales at the digital commerce company are in the beauty categories, compared with sales in apparel and accessories and home. While the company has been focused on growing the beauty category for its customers, it’s made a bigger push under new chief executive officer Mark Bozek as

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