Georg Jensen Returns to Baselworld

LONDON — David Chu has lifted the veil on the new Georg Jensen, and behind it is a trove of precious gemstones, collectors’ watches and a younger attitude. Under owners Investcorp, the Danish brand will return to Baselworld after a five-year hiatus with an expanded fine-jewelry and watch offer, and has a stack of strategies targeted at a younger audience. Among them are store openings in London, Munich and Beijing, and collaborations with product designer Marc Newson and jeweler Jordan Askill. In Basel this week, the brand plans to unveil a revitalized and higher-end watch and jewelry collection, according to Chu, chief executive officer and creative officer. In an exclusive interview, Chu said the brand’s watch offer would feature timepieces with more complicated movements, aimed at collectors. For the first time, the signature Koppel collection will feature models with semicomplications developed by Dubois Dépraz, a master movement manufacturer in Switzerland’s Vallée de Joux. Jewelry will boast more gold and diamonds, as well as colored gemstones such as rubies and emeralds, done in partnership with Gemfields, a producer of ethically sourced rare colored gemstones. Chu said the company is moving its offer ever higher. “That’s the reason we decided Basel would be the right venue — to

Follow WWD on Twitter or become a fan on Facebook.

Read More...



from WWD » Shadowbox Boxing Studio Opens in New York http://ift.tt/1wYgQ63

via IFTTT