Hain Celestial Teams Up with Care

Hain Celestial Personal Group is looking to make a bigger impact on consumers. In its first collective charity partnership, Hain Celestial, which includes Alba Botanica, Avalon and Jasön, is teaming up with Care, a humanitarian organization that fights global poverty, on a three-year charitable commitment. “Each of the brands that we have at Hain has done partnerships and charitable causes over the years kind of on a one-off deal,” said Julie Marchant-Houle, vice president and general manager of personal care at the Hain Celestial Personal Group. “We took a step back and thought how can we have a bigger impact? Our brands have gained more distribution over the last couple of years, so they have more presence in the marketplace.” The partnership will focus on a movement called Empower Her through Education, which is dedicated to eliminating barriers of education such as violence, hunger, child marriage and repressive ideological beliefs against women in developing countries. Each brand will focus on a different message. Alba Botanica, which is aimed at a younger consumer, will emphasize girl power to build up young girls self esteem. Avalon Organics, a brand that skews a bit older, will advocate for policy changes that will allow girls to attend and

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