Julie Bornstein Leaves Sephora for Digital Start-Up

Julie Bornstein, currently chief marketing and chief digital officer for Sephora Americas, has made the decision to move to a “start-up in the fashion apparel space,” according to Calvin McDonald, president and chief executive officer of Sephora Americas. Apparel dot.com Stitch Fix, on whose board of directors Bornstein has sat since November 2012, is expected to announce later today that Bornstein has been named chief operating officer of the company, overseeing strategy, marketing, styling and client experience. Bornstein’s last day at Sephora will be Apr.3. Prior to joining Sephora in August 2007, Bornstein held digital executive roles at both Nordstrom and Urban Outfitters. “Julie leaves Sephora with a legacy of innovation and an exceptionally talented team,” McDonald said in a memo to employees today. “During her tenure at Sephora, Julie led the launch of Beauty Insider, the relaunch of Sephora.com, our entry into mobile, social and store digital, and helped us to create a true omnichannel mentality. She will be missed.” Bornstein’s departure follows executive tweaks in January, when Margarita Arriagada, then chief merchant of Sephora, made the decision to retire and Maureen Watson, then senior vice president of merchandising, decided to leave the company. Artemis Patrick, who at that time was vice president

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