Kenneth Cole Taps Double Amputee and War Vet for New Fragrance Ad

Authenticity has increasingly won the heart of consumers. Between beauty vloggers’ product critiques and celebrities investing in brands because they truly love them, shoppers are attracted to companies that deliver legitimacy. For the first time, Kenneth Cole and his fragrance licensee Parlux has tapped a “real guy” to star in its newest campaign for Mankind Ultimate, a limited-edition scent that represents the modern man — driven, persistent and compassionate. Cole met 33-year-old Alabama-based Noah Galloway, a war veteran, double-amputee, personal trainer and motivational speaker, when he won the search for the Ultimate Men’s Health Guy. “I wanted to help tell the story of this remarkable man,” Cole said. “Despite his personal obstacles, he remains both physically and mentally fit.” The campaign, which will run in Men’s Health’s April issue coinciding with the annual search for the Ultimate Men’s Health Guy, illuminates Galloway’s journey with a black-and-white collage. “We really wanted Mankind Ultimate to push the limits of traditional advertising,” said Angela Budd, global vice president of marketing at Parlux Ltd. “Those images reflect his journey and his life as a dad and as a veteran. Consumers today really see and feel the difference of a truly authentic campaign.” Priced at $72 and launching in April at

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