Loewe Looks to Spanish Roots for Miami Flagship

MILAN — Art Deco wouldn’t do. For the first Loewe store in North America, which opened in Miami’s Design District over the weekend, creative director Jonathan Anderson opted out of the city’s glitzy architectural tradition in favor of something that related to the house’s Spanish roots: In an example of the mountain coming to Mohammed, Anderson scouted an 18th-century granary building known as an hórreo from Spain, bought it, imported it and had it rebuilt in the store. “A bit of shipping was involved, a lot of legal,” said Anderson, who wanted a modern interpretation of Spanish history and worked with a company that does installations for the British Museum. The concept is to “borrow” the hórreo for 10 years. Loewe bought the plot of land that it was on and Anderson’s intention is to eventually return it, at which point “Loewe will move the concept forward,” said Anderson of the store’s design. The 36-foot stone granary is installed in a stark white building accented by furniture inspired by William Morris. “It has this warmth that I wanted, but it also has this hyper-glossy feel around it,” said Anderson. “It’s a white box with a stone building inside.” This is the third Loewe store that

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