2015年3月24日 星期二

MadeWorn to Open NYC Location

GETTING MADE: Blaine Halvorson’s MadeWorn brand has just settled into its permanent home at 731 N. Fairfax Ave. in Los Angeles, and the artist/entrepreneur, who founded the brand in 2013 after he sold Junkfood Clothing, now plans to open a New York outpost on the Lower East Side this summer. “It’s in Charlie Chaplin’s old Vaudeville theater,” said Halvorson of the Clinton Star Theater, which also houses composer J. Ralph’s recording studio. “You enter through a laudromat, go out a back door, and through a 30-foot-door that leads to a private garden.” The off-the-beaten path location suits Halvorson, whose 12,000-square-foot studio/showroom/creative space comprises three buildings, seven rooms and a garden, all barely detectable behind a sliding gate that front the busy street. While his hand-crafted prairie-style wares – shoes, apparel and watches ranging up to $12,000– sell at Maxfield and Barneys New York, the rest of his retail business is by-appointment-only. Halvorson’s focus is now growing the women’s collection, which includes Japanese denim peasant skirts, leather and wool jackets, cotton blouses and dresses. At his new space, customers can fully immerse themselves in his museum-like world. For instance, the bespoke shoe room, where clients choose from a variety of leathers

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