Making Moves at Marni

It’s a “magic moment” for Marni. That perky assertion comes from one of the fashion industry’s most understated couples, Consuelo and Gianni Castiglioni, respectively creative director and chief executive officer of the brand they founded 20 years ago. The company is expanding around the world, leveraging the investment made by Renzo Rosso, who took a stake in the brand in December 2012 through his firm OTB SpA. The entrepreneur’s holding company also controls the Diesel group, production arm Staff International and brands including Maison Martin Margiela and Viktor & Rolf. Part of the plan is to grow Marni’s men’s wear line, which the Castiglionis first showed together with women’s wear for spring 2002 and which had its first solo runway show for fall 2006. “Our men’s wear was complementary to our women’s wear, it wasn’t a real project,” Gianni Castiglioni admits, “but we have seen excellent sell-throughs and the offer is really complete now. The product is ready to tackle the market and the competition.” The brand’s men’s wear division has grown more than 50 percent each season over the past year and now represents around 8 percent of total sales, which hit $173 million in 2014. “It’s an important project, there’s a lot of

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