New Direction Seen for Pucci Under Massimo Giorgetti

PARIS — LVMH Moët Hennessy Louis Vuitton has netted one of Italy’s contemporary fashion stars and print wizards — MSGM designer Massimo Giorgetti — and named him creative director of Emilio Pucci. Confirming the appointment exclusively to WWD, LVMH Fashion Group chairman and chief executive officer Pierre-Yves Roussel said Giorgetti is to join the Florentine house in April and show his first collection in September during Milan Fashion Week. “He has that fresh approach to fashion: He loves color, he’s passionate about Pucci,” Roussel said, hinting that Giorgetti would steer the brand in a younger direction, dialing down its recent red-carpet orientation. “I think the brand is fundamentally a daywear brand, with a sporty attitude — fresh and feminine.” WWD first reported that LVMH had its eye on Giorgetti in September, when senior managers from the French luxury giant were spotted at MSGM’s spring show. The boyish, ebullient designer is to continue designing his independent, Milan-based MSGM brand, which posted revenues of $45 million last year, and shuttle between the two Italian cities. Beyond his creative prowess, Roussel lauded Giorgetti’s entrepreneurial and hands-on approach to the fashion business: “Because he has his own brand, he knows what it takes.” As if preparing for his new Pucci

Follow WWD on Twitter or become a fan on Facebook.

Read More...



from WWD » She Wolf: Ellie Rowsell and Wolf Alice Take on SXSW http://ift.tt/1xDRC82

via IFTTT