Pageant Brand Wins Australia’s National Designer Award

SYDNEY — Pageant has won the Tiffany & Co. National Designer Award at the Melbourne Fashion Festival. At a cocktail event at Tiffany & Co.’s Collins Street flagship on Monday, the five-year-old Melbourne-based brand beat four other finalists — Bul, Emma Mulholland, Macgraw and Verner — to take home a prize package valued at more than 100,000 Australian dollars, or $76,335 at current exchange, including 10,000 Australian dollars, or $7,633, in cash; a return trip to New York, and mentorships with Matchesfashion.com and Australian venture capitalist Larry Kestelman, the founder of Dodo Internet. Pageant was founded in 2010 by two RMIT fashion graduates, Kate Reynolds and Amanda Cumming, initially as a men’s wear label. The two longtime friends established their own company after they spent two years interning and working in London for brands such as Christopher Shannon, Christopher Kane and Cassette Playa. A women’s wear collection was added in 2013, after the duo crowdfunded the additional production costs via a campaign on the Pozible platform in December 2012, raising 10,040 Australian dollars, or $9,652 at December 2012 exchange. With high-tech fabrics and athletic trims, Pageant takes its cues from modern sports clothing. The fall collection, called “Ladies,” was inspired by Japanese Bosozoku

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