Quantitative Easing, Euro Fuels Investment Euphoria in Italy

MILAN — Market confidence in the future of Italian businesses is high, now that the fruits of the European Central Bank’s quantitative easing plan are starting to show — turning the Italian economic frown upside down. In fact, the Italian fashion and design playing field is ripe with opportunities in terms of investments and business expansion, even more so now that spending will increase further due to the weaker euro, said Italy’s largest bank by market capitalization, Intesa Sanpaolo, on the occasion of its Startup Initiative Fashion & Design Open Innovation Day. In a study entitled “The Economic Scenario of Fashion and Design,” the bank said that one sector that is still underdeveloped in fashion is the nation’s online industry. “Clothing sales on Italian sites reached 1.8 billion euros [$1.9 billion at current exchange rate] in 2014 with a very high potential for development, given the very small quota of the Italian population that actually buys online.” Of all the Italian companies active in the sector, only about five percent of them book a percent or more of their sales online, the bank said. This compares to an average of 14 percent of companies that book a percent or more of their sales

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