Silas Chou and Daughters Seek Designer Brand For Bold Online Plan

The next generation of Chous is looking to shake up designer fashion and they’re getting assistance from an expert — their dad, billionaire investor Silas Chou, who helped Tommy Hilfiger and Michael Kors grow into megabrands. Chou’s daughters, Veronica and Vivian, are looking into buying a designer brand that could be converted to an online, fast-fashion powerhouse with designer-level price points and quality. They are each following their own course, but have familial support and guidance from their father, who is chief executive officer of the family business, Hong Kong apparel producer Novel Holdings. Veronica, who is 30 and just coming off a stint as president of Iconix China, said she is also considering an array of other investment options, including tech. But she noted that her sister Vivian, 22 and a recent graduate of the University of Pennsylvania’s Wharton School, is committed to pursuing the quick-turn designer e-commerce path. The Chous are casting a wide net and talking to many designers. One name that keeps being mentioned by sources is Diane von Furstenberg, where former Tommy Hilfiger ceo and former associate of Silas, Joel Horowitz, is working to professionalize the business as cochairman. When asked about von Furstenberg, Veronica said her family was good

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