Tag Heuer, Google, Intel Unveil Smart Watch

As watch manufacturers scramble to team up with technology firms to address the burgeoning smart watch phenomenon, Tag Heuer, Google and Intel today at Baselworld unveiled a partnership to launch one of the first Swiss smart watches in the luxury market by year’s end. The companies claim that together they will create a luxury product that seamlessly connects to its wearer’s daily life, with Tag Heuer providing the watchmaking credibility and Google and Intel the technological prowess. “Our collaboration provides a rich host of synergies, forming a win-win partnership,” said Jean-Claude Biver, president of the watch division of LVMH Group and chief executive officer of Tag Heuer. “The potential for our three companies is enormous.” “The quality of Swiss watches is renowned worldwide,” said Guy Sémon, general manager of Tag Heuer. “When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry.” There’s interest in smart watches at Baselworld, with more than 10 traditional Swiss watch brands presenting connected timepieces at the fair this year. However, Ben Arnold, senior analyst at NPD, said, “news out

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