Tommy Hilfiger Unveils Second Paris Flagship

PARIS — Tommy Hilfiger’s second Paris flagship is hard to miss with its corner location, stone columns flanking the door and eight 15-foot tall windows lining the impressive frontage. Taking over the former location of bank Crédit Foncier de France, the 7,800-square-foot unit at 43 Boulevard des Capucines is bang across the street from landmark concert hall L’Olympia, dovetailing nicely with Hilfiger’s spring collection that riffs on styles worn by his favorite rock musicians of the late Sixties and early Seventies. The American designer is to host an official opening cocktail on March 31, although the store had its soft opening on Feb. 27. “Paris plays an important role for our business in the French market and adding a second Tommy Hilfiger store in the city underscores its significance to us,” Hilfiger said, calling the unit “a fantastic opportunity for us to appeal to a more local consumer base.” Hilfiger opened an 8,850-square-foot flagship in 2010 on the Avenue des Champs-Élysées, a thoroughfare popular with tourists. For the Capucines location, not far from Place de la Madeleine, the designer preserved many of the 19th-century building’s original design features — including the vaults downstairs that might one day house additional retail space. Shoppers alight upon an expansive

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