Turkish Vogue Thrives as Country’s Fashion Evolves

Turkish Vogue was a long time coming. For years, the rumors swirled about which publishing house or which hot-shot entrepreneur was going to bring the international fashion bible to the country. But each time, the story was shot down. “It became a kind of urban legend over the years. Numerous people were linked with deals,” laughs Seda Domanic, the editor of Turkish Vogue, which finally launched in 2010. “But the country’s fashion scene needed to get to a certain level of maturity. Vogue isn’t everywhere. The market needs to be right. We needed to be able to feed the editorial side — there needed to be a fashion world that would support it.” It seems to have been worth the wait. In the four years since it launched, Vogue Turkey has become a success in a country that is waking up to the temptations of international style, but whose magazine and television tastes tend more toward the bawdy celebrity world than high fashion. The first issue in March 2010 sold out in two to three hours, and queues had formed outside newsstands even before Vogue went on sale. The first 100 printed had gold numbers, giving them added desirability. The advertising was strong

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