Eva Longoria Launches Bedding

EVA DOES BEDDING: Eva Longoria has teamed up with J.C. Penney to launch an exclusive new bedding collection in over 100 Penney’s stores and online starting today. Eva Longoria Home — the actress’ first home collection — offers a line of comforter sets, decorative pillows and window treatments in various prints and finishes. “Partnering with Eva Longoria is such a natural fit for J. C. Penney,” said Liz Sweeney, chief merchant for Penney’s. “She is known for her classic style and timeless beauty, and she has an approach to design that will resonate with our loyal customer base.” Prices range from $129.99 to $169.99 for a bedding set, which includes a comforter, two shams and a bed skirt. Coordinating decorative pillows are $34.99 to $39.99. Matching valancies and drapes are available at jcpenney.com. “Each bedding ensemble offers a unique aesthetic inspired by Moroccan lattice, the deep blue Mediterranean Sea, the serene lavender fields in Spain and ornate Moorish tiles that give any room a touch of worldly elegance,” said Longoria. “By drawing inspiration from these beautiful and exotic places, I can help others create a home that is stylish, yet casual and inviting.”

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