2015年3月25日 星期三

Amazon India Fashion Week Opens

NEW DELHI — Amazon India Fashion Week opened Wednesday at Pragati Maidan here with five days of shows of designers’ fall collections. The inaugural year of Amazon India, which replaces Wills Lifestyle India Fashion Week, is expected to be highly watched. Several designers said the collaboration means more opportunity for sales and growth, especially in times where buyers are not knocking heavily on every door. “It really means a wider sales platform,” said Pratima Pandey, a designer who has an exhibition booth and will show Saturday. The first show Wednesday was by Rajesh Pratap Singh, who’s known for his work with wool and spoke about the way the fashion week itself has evolved, as it marks its 25th season. “I think the fashion week has come a long way. I’ve been part of it from the start. I think it’s going to grow much more in coming years,” he said. As for his own show, Singh said, “One has to do what you normally do — you can’t get carried away. We do things out of India that can be worn in any part of the world.” His show marked a morbid, if innovative, opening. With hospital beds lining the runway, models completed the imagery as

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