Jonathan Anderson on Spring Break for Loewe

Three days after the completion of Paris Fashion Week, where Jonathan Anderson showed his second women’s Loewe collection, the Spanish luxury brand put him on a plane to America. The ultimate destination was Miami to officially open Loewe’s first North American flagship in the Design District. It’s an important store for the brand — and for Anderson, his first hard wrought, retail creative design concept, which involved importing an 18th-century granary from pastoral Spain and erecting it within the store’s white box motif. Anderson had never been to Miami and his visit happened to coincide with the American collegiate rite of spring break. “I have no idea what to expect,” he said. “Everyone says it’s like Jennifer Lopez’s ‘Love Don’t Cost a Thing’ video.” Before he could see it for himself, there were obligations to fulfill in Manhattan, mainly to Barneys New York, which hosted a cocktail party and dinner at Betony on Monday night to celebrate the arrival of the complete range of the Loewe collection in its Madison Avenue store — a coup, as Barneys is the only American retailer to carry the full line. The U.S. is a small market for the brand, which is only beginning to approach

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