Paul Smith Names Simon Homes Creative Director

LONDON — Paul Smith has named his first creative director as part of a design studio refresh and a move by Smith to allow him more time to spend on creative and brand-related projects, WWD has learned. Smith, who remains a majority shareholder in the company he founded nearly 40 years ago, has named Simon Homes creative director. Homes has been with the company since 2004, and was previously head of men’s design, working closely with Smith over the years. Homes will have creative responsibility for all men’s and women’s ready-to-wear, footwear and accessories collections. His remit will extend to the company’s brand image in fashion shows, showrooms, shop design, the Web site, advertising, visual merchandising and display. Smith said he will remain full time at the company, has no plans to retire, and the business will continue as usual. He said it’s about re-energizing the company rather than planning for the day he leaves. “I’m not going anywhere. Simon’s appointment is about a new energy within the company, really. That’s the idea. We’re good mates, we get on. It’s an acknowledgement from me to say thank you for his hard work and good energy,” Smith told WWD. Until now, Smith had been involved with

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