Kara Ross Launches Customization Tool

NEW YORK — Kara Ross is taking a cue from Nike. The New York-based jewelry and handbag designer is launching a new product online and in-store, built around a customization tool that goes live today on the brand’s e-commerce site at kararossny.com. It’s similar to NikeiD, which allows consumers to design every element of their sneaker down to minutest details, but for exotic handbags. The first iteration of #myPURSEonality is a clutch that’s based on the face and highlighting its specific features — including a range of nine clutches as well as an option for shoppers to create their own bag. “We wrapped a whole concept and story around this, created characters, built a backstory for these characters and created animation for them,” Ross said at her headquarters and showroom. “The bags are the component we’re selling but we have a whole conceptual program using the face of these bags to build out the personalities.” There are six small and three larger size clutches in the debut collection, including the $1,595 “Uptown Girl,” a black leather style with white, blue and pink exotic eyes; the $1,795 “Pop Star,” a champagne leather bag with black python sunglasses and red, heart-shaped lips, and the $2,850 “Mogul,”

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