New Men’s Scent to Coincide With Joseph Abboud Store Opening

Joseph Abboud will accent the opening of his new store with the debut of a men’s fragrance. Called simply Joseph Abboud, the new scent is what the designer calls “the descendant” of a similar fragrance, also called Joseph Abboud, that he launched in 1989. He came off that experience having learned a lesson about distribution and marketing. “I vowed to go vertical [the next time]. I couldn’t be happier going directly to my own customer. I want to be able to give him an undistilled appreciation of what we are trying to offer him,” the designer said, while acknowledging that one day he would like to wholesale the fragrance beyond the 900-plus doors of Men’s Wearhouse in the U.S. Plans are also underway to distribute the fragrance in the Joseph Abboud stores operated under license in Japan through a partnership with Onward Kashiyama, as well as the company’s Moores division in Canada. In the U.S., the fragrance will launch this week in his store on Madison Avenue and then be rolled out in April and May at Men’s Wearhouse, which Abboud joined in December 2012 as chief creative officer. “I love retail because that’s where the message really gets delivered to the

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