NEW YORK — Several Bergdorf Goodman shoppers swivel-necked their way past Rosita Missoni on Wednesday morning as she casually inspected the new Missoni Home shop on the store’s seventh floor. Jet-lag-free and stylishly dressed head-to-handbag in Missoni, she preferred to be interviewed walking leisurely through the vivid space. Pausing to pick up a colorful drinking glass or to brush the customized gray Reunion fabric that had been applied to the store’s walls, Missoni’s 20-year-plus commitment to the home business is far from rehearsed. Aside from having multiple homes where her expansive, design-minded family is welcome at any hour, she literally supports Missoni Home, which is licensed to T&J Vestor, a company started by her own parents. Stopping at a tableware display, she said, with a laugh, “I bought a few of these because I like them very much, as a gift for a friend” (which explained the shopping bag and receipt that had been handed to her earlier). “For me, there has to be a tactile reaction with all the senses.” “For me, [Missoni] Home is my life. I don’t feel the pressure of work. It’s something I do with great passion. It keeps me alive,” she said. “In fashion, as soon
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