Tommy Bahama to Launch Fragrance Brand

Tommy Bahama is about to add a new island to its holdings — Island Life, a fragrance masterbrand beginning to roll out now. “Tommy Bahama Island Life invites a young, active constituency of consumers to leave everything else behind, imagining what it would be like to never leave the beach, play all day and walk all night under the stars,” said Rob Goldberg, senior vice president of marketing at Tommy Bahama. The brand’s focus on younger consumers, an effort that began with 2013’s Tommy Bahama for Men and 2014’s Compass, has helped contribute to steady growth. According to Parlux, the brand’s fragrance licensee, sales of Tommy Bahama have grown at an average of 30 percent a year, with the brand growing 37 percent year to date. Perfumers Frank Voelkl and Ilias Ermenidis of Firmenich concocted both eaux de parfum. The women’s scent includes top notes of juicy pear, sparkling mandarin and star anise; a heart of white rose, peony and peach blossom blooms, and a drydown of vanilla bean, sandalwood and musk. The men’s juice has top notes of crisp bergamot, artemisia and tarragon; a heart of geranium and nutmeg, and a drydown of patchouli, cedarwood, vetiver and ambrox. The women’s bottles feature

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