Boglioli’s Giovanni Mannucci Talks Brand Building

How do you build a powerful brand? It’s a complex question, but Giovanni Mannucci, president and chief executive officer of Italian men’s wear brand Boglioli, attempted to answer it in the most spirited way possible. Mannucci, who previously served as ceo of high-end men’s wear firm Isaia, is overseeing Boglioli’s expansion. The tailored clothing brand opened a Milan flagship last year after Wise SGR, the private equity fund that owns all shares of the brand, completed the acquisition of about half of its current debt at merchant bank GE Capital Interbanca. The executive, who joined Boglioli in 2013, used business philosophies and personal anecdotes to detail how he’s attempting to grow the brand, which was founded in early 1900 and is best known for its K. Jacket. According to Mannucci, brands should attempt to follow in the footsteps of the Apple iPhone and dominate a space instead of competing with other players. “They told us competition was a very good thing. It was a healthy thing. The more competition you have, the better for the consumer. But if you are the entrepreneur and you are the guy that’s playing the game, you don’t like competition do you? You want to dominate the game,” he

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