Like Julep and E.l.f, Jouer Cosmetics has hopped on the branded beauty box bandwagon. Le Matchbox, a curated collection of full-size beauty products delivered to consumers’ doors four times a year, is personalized with full-size Jouer products — a $125 or greater value — in shades that match the client’s skin tone. The box, which is priced at $45, will contain an assortment of products including lip, face, cheek, eye and tools. The contents are determined by responses to an online quiz customers complete when registering on jouercosmetics.com. Meanwhile, Le Matchbox will also be available for a one-time purchase price of $65 and gives customers the ability to test new products before they are available on the market. Additionally, each box comes with a mini-magazine providing product details and application tips.
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