Max Mara Teams With Whitney Museum for Unveiling

REGGIO EMILIA, Italy — The new Whitney Museum of American Art is one of the biggest New York cultural projects in recent years — but it is also one that has a strong connection to Italy. The 220,000-square-foot building, which is located at the corner of Gansevoort and Washington Streets in the Meatpacking District, is designed by the Genoa-born, Pritzker Prize-winning architect Renzo Piano and will almost double the museum’s exhibition space. In addition, Italy’s giant Max Mara fashion group has partnered with the institution for the Whitney’s official opening event to be held May 24. Max Mara is organizing a private visit with around 80 collectors, curators and artists that afternoon, led by Piano, Adam D. Weinberg, the Whitney’s Alice Pratt Brown director, and Donna De Salvo, chief curator and deputy director for programs. Julian Schnabel, Lori Simmons, Francesco Clemente, Mario Sorrenti, and Mark and Renee Rockefeller are some of those expected to attend. This will be followed by a dinner in the museum’s boardroom and later by a party with 4,000 guests. “It’s a natural rapport and our family has a long-standing affection for the Whitney Museum, its history and what it has always represented for contemporary art,” Luigi Maramotti,

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