Stuart Vevers Talks Coach

“I’ve always had a great passion for brands,” declared Coach’s Stuart Vevers to begin his presentation. A mere glance at the designer’s résumé would confirm that statement; over the past 19 years, Vevers has designed for the likes of Bottega Veneta, Givenchy, Mulberry, Louis Vuitton, Loewe and, now, Coach, where Vevers has served as executive creative director since June 2013. “The soul and uniqueness in great fashion houses is what really excites me, and it’s what drew me to Coach,” Vevers said. “I think Coach is truly special as the American leather goods house, and interestingly, Coach actually began as a men’s brand, with a workshop of six craftspeople here in New York City in 1941. Almost 75 years later, my focus is to establish a fresh, new vision that explores what it is about the brand that is unique and has drawn customers around the world to Coach.” Vevers described his vision for men’s wear as “easy, inherently cool, youthful and uncontrived.” Among his inspirations: the Beastie Boys, the Kennedy boys, Steve McQueen and the imagery of Gus Van Sant. “I think of the Coach guy as solid; he’s not fragile,” said Vevers. “He wants to get dressed fast. He’s straightforward,

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