2015年3月24日 星期二

Diane von Furstenberg Signs Deal With Brown Shoe

NEW YORK — Diane von Furstenberg has signed a licensing agreement with Brown Shoe Co. for a women’s footwear collection that will launch for the resort 2016 season. “I love my legs, but I count on my feet. Nothing is more important than shoes for the confident, sexy woman on-the-go,” said von Furstenberg, founder and cochairman of DVF Studio. This isn’t von Furstenberg’s first footwear deal. She previously had an agreement with Schwartz & Benjamin. In recent years, DVF has been strengthening her retail, wholesale and licensing operation with the possibility of an eventual initial public offering. “I’m very excited. This time I’m really putting my feet there. I’m really serious about it,” said von Furstenberg of the Brown Shoe license. She expects her footwear line to address every facet of a woman’s wardrobe. “When you wake up in the morning, strangely enough, you think of where you’re going, and before you even think of what you’re wearing, you think of your shoes,” she said. “If you have to walk, you will wear one type of shoe, if you’re making a presentation and want to look elegant, it’s another kind of a shoe. It’s really from a real woman’s point of view. It’s

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