Amazon India Fashion Week Focuses on Indian Crafts

NEW DELHI, India — Dozens of models and many of India’s leading designers packed the runway while the audience rose to a standing ovation at the close of Amazon India Fashion Week. Showing two pieces each from 25 designers in glowing and burnished oranges, reds and pinks, the fall runway appeared to be on fire for the finale of the five-day event at Pragati Maidan, the event’s venue. Ranging from gowns to fusionwear and culminating in bridalwear, with heavy embellishment and layers of silk and gold, the finale was an unusual signal of unity for the country’s fashion world as designers put aside their differences and came together to celebrate the theme of the crafts of India. JJ Valaya, Ritu Kumar, Wendell Rodricks, Suneet Varma, Sabyasachi, Tarun Tahiliani, Rahul Khanna and Rohit Gandhi, David Abraham and Rakesh Thakore, Pankaj and Nidhi, Rina Dhaka, Anamika Khanna, Varun Bahl and Rohit Bal were among the designers who walked the runway for the finale. India Fashion Week was celebrating a big anniversary — its 25th season. It also marked the first season with the Indian arm of Amazon as the sponsor. The previous sponsor, Wills Lifestyle, had strength in brick-and-mortar retail with more than 40 stores across

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