Quidsi Site Becomes E-Tail’s New Incubator

The marketplace site Jet is perhaps the most buzzed about e-commerce company right now — and it hasn’t even launched. Founder and chief executive officer Marc Lore has already raised $220 million for the venture from investors including Bain Capital and Accel Partners — and was in a plum position to do so. He sold Quidsi, the parent company of brands like Diapers.com and Soap.com in which he cofounded with Vinit Bharara, to Amazon in 2010 for more than $500 million. Lore stayed on at the e-commerce giant until summer 2013 before departing to build Jet, a place that he says will maximize order profitability for retailers and provide the most cost-efficient option for consumers. The marketplace will open to the public sometime in “late spring.” While Jet in and of itself has been generating lots of attention, less remarked on is the central role Quidsi has played in spawning a slew of e-tailers, mainly in the children’s wear and kids’ space. This week alone saw the expansion of Bharara’s content platform Some Spider, which acquired the highly trafficked parenting destination Scary Mommy, and the launch of Primary by Galyn Bernard and Christina Carbonell that is a direct-to-consumer e-commerce destination for children’s

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