Tiffany Looks to Boost Watches With CT60

NEW YORK — Tiffany has a long history in the men’s watch business, but for the past several years, the jewelry retailer hasn’t emphasized the category. That’s about to change. On Thursday, Tiffany will launch the Tiffany CT60, a collection of watches inspired by founder Charles Lewis Tiffany. The watches are patterned after a Tiffany & Co. gold watch given to President Franklin Roosevelt in 1945, but with a modern twist in design as well as marketing. The retailer is planning to launch the collection with a social media campaign. “We wanted to reach out to men and let them know there’s something for them at Tiffany,” said Linda Buckley, vice president of public relations for Tiffany North America. She said the company had started selling men’s watches in 1877, “but it’s a while since we focused on them.” Tiffany’s recent history with watches has been sketchy. In 2013, a Dutch arbitration court ruled that the retailer had to pay $448.79 million in damages to Swatch Group after a partnership formed in 2007 to develop watches under the Tiffany name was unsuccessful. What had been planned as a 20-year deal ended in 2011. This time, Tiffany is taking on the men’s market itself with

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