Nicola Formichetti Hits Hollywood for Latest Diesel Tribute

WEST HOLLYWOOD — Nearly two years after joining the brand as artistic director, Nicola Formichetti is doing everything possible to live up to his pledge to make Diesel the coolest brand on the planet. On Friday at H. Lorenzo in West Hollywood, Formichetti marked the launch of his latest Diesel Tribute capsule collection that fuses modern activewear to Diesel’s styles dating from the Nineties. He also brought along a wily digital app called Meerkat to conduct some social media surveillance. Tucking his iPhone into a Diesel-branded case strung around his neck, with the camera facing outward, he surreptitiously filmed the shindig so that his fans on Twitter and Meerkat could watch it live, as if they were wading through the well-wishers — who included stylist Johnny Wujek, actor Sterling Beaumon, model Ellie Stuart Hunter and musician Jesse Boykins 3rd — with him. “It’s mind-blowing,” said Formichetti, who arrived in Los Angeles after checking out the tech confab in Austin, Tex., at South by Southwest. “There is no barrier between me and you. Like everything I do from the design process to all this traveling, it’s totally real. “In a way, it’s a little bit sick to broadcast your life and stuff. But it’s

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