Michelle Phan, Endemol Beyond to Launch Icon Network

Michelle Phan has a color cosmetics line, beauty sampling company, a YouTube channel and record label. That must not be enough because today, the beauty vlogger unveiled her partnership with Endemol Beyond— a content network that spans 20 platforms like YouTube, Yahoo and AOL — for a global lifestyle network for women called Icon. Icon will feature original programs ranging in topics from beauty to food. Additionally, Phan will mentor other online personalities while spearheading new ideas for the platform. Some of the original series set to debut on Icon include Pretty Little Pranksters, Skinside Out and Decode Beauty.

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