Sunrise Brands Sells Superdry License to SuperGroup Plc.

Sunrise Brands has sold its North American license for Superdry to Superdry’s parent company, SuperGroup Plc. Terms were not disclosed. The deal includes the exclusive rights to distribute Superdry products in the U.S., Canada and Mexico. It follows on the heels of SuperGroup’s acquisition of its Scandinavian, Spanish and German licensees over the last 18 months. Sunrise Brands acquired the Superdry North American license in 2008 and has opened 15 stores around the U.S., including New York, Miami, San Francisco and Los Angeles. A store is also slated for Las Vegas. Superdry also sells wholesale at Bloomingdale’s, Macy’s and Hudson’s Bay. “We are proud to have spearheaded the launch of the Superdry brand in North America over these past seven years,” said Gerard Guez, founder and chief executive officer of SDUSA, LLC. “As we hand the reins back to SuperGroup, I remain extremely bullish on Superdry’s future in North America and know it is in good hands. This is an important step in SuperGroup’s long-term vision of bringing the Superdry brand back under one roof, and I couldn’t be happier for the company and its shareholders.”

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