Born in the USA Returning to Pitti Uomo

After a successful launch at the January show, the American contingent will return to Pitti Uomo this summer. In a deal cut between Liberty Fairs founder Sam Ben-Avraham and Raffaello Napoleone, chief executive officer of Pitti Immagine Srl, which stages the biannual men’s wear trade fair in Florence, a consortium of 20 U.S. brands showed at a special Born in the USA by Liberty Fairs section earlier this year. This time, 21 brands will be showcased at the Archivi 1 area within the Fortezza da Basso during the biannual men’s show, slated for June 16 to 19. The first edition attracted 3,529 unique visitors and 7,986 total visits over four days, according to Liberty. Retailers represented 65 percent of the visitors; distributors, showrooms and agents represented 17 percent and press 5 percent. Among those who stopped by were American Rag Cie China, Armoury, Barneys New York and Barneys Japan, Carson Street Clothiers, Galeries Lafayette, Gentry, Holt Renfrew, Isetan, Nordstrom and Selfridges. “We believe this partnership was successful for our brands because of the strength of the collective. Every time you venture into a new territory it’s highly beneficial to be part of a communal operation on the brand side and have some strength

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