J.Crew Launches Save the Bees Campaign

BEE PROACTIVE: J. Crew is doing its part to help the diminishing bee population. In honor of Earth Day today, the retailer will launch a Save the Bees campaign, which will donate 50 percent of profits from an exclusive collection of T-shirts to the Xerces Society, an Oregon-based nonprofit for wildlife and its habitat. The initiative falls within J. Crew’s Garments for Good program and will offer T-shirts for women and children illustrated by Donald Robertson. The Ts will be available at J. Crew and Crewcut stores and online and will retail for $45 for the women’s model, $36 for the girls’ T-shirt and $29.50 for the boys’. More than 75 percent of the world’s 115 principal crop species are dependent on or benefit from animal pollination and in North America, bees are responsible for roughly $20 billion in agricultural production.

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