Mei.com Celebrates 5th Anniversary

SHANGHAI — Chinese luxury flash sales platform, Mei.com, celebrated its fifth anniversary with a party on Shanghai’s riverfront Bund Tuesday night. Attended by 800 guests, including former Bond girl Sophie Marceau, the Website, which was previously known in English as Glamour Sales, was celebrating a milestone few luxury e-commerce outlets in China can boast. Co-founder and chief executive officer Thibault Villet said the key to their success, in large part, was flexibility and an ability to adapt to a rapidly changing market. “We started with flash sales, we moved to combining flash sales with permanent outlets, as well as selectively offering limited edition products,” he said. “We want to become the number one Chinese online luxury platform. So as consumers’ needs continue to evolve, we will also continue to evolve. We have plans to move more fully into in-season products as we see consumers’ needs and tastes are evolving in that direction.” Five years ago, China was home to a large number of flash sales start-ups. Though few have gone the distance, Mei.com has managed to register triple digit growth every year and is on target to register one billion yuan, about $150 million at current exchange, in sales this year. Over the past five years, according to

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