Spring’s Most Innovative Sunscreen Products

Sunscreen is a red-hot category. For the 12 months ending February 2015, sun-care products grew 4 percent, outpacing the prestige skin-care market, according to NPD. Here, some of spring’s most innovative launches. Shiseido Ultimate Sun Protection Cream For Face, $36 Shiseido developed a proprietary WetForce technology for its new sun-care line, which strengthens the sunscreen when it gets wet by forming a water-repellant layer. Palmer’s Cocoa Butter Formula Eventone Suncare Moisturizing Sunscreen Balm, $6 Palmer’s first line of sunscreen includes this solid-to-oil balm that melts on contact with skin. The ultramoisturizing formula blends cocoa butter, shea butter and coconut oil. L’Oréal Paris Advanced Suncare Invisible Protect Clear Cool Lotion, $10.99 The clear formula is infused with antioxidants like vitamin E and white grape seed and provides an instant cooling effect, said to reduce the skin’s temperature by four degrees. Supergoop! Defense Refresh Setting Mist with Rosemary, $28 Developed as a three-in-one, this mist sets makeup, controls oil with silica and protects against UV rays. Eau Thermale Avène Ultra-Light Hydrating Sunscreen Lotion Spray, $30 European skin-care brand Avène has launched its first sunscreen line specifically for the U.S. In addition to UVA and UVB protection, thermal spring water soothes skin. Neutrogena Cooldry Sport with Micromesh Sunscreen Spray, $11.99 The nongreasy spray uses sweat-resistant technology that

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWD » Fashion & Beauty Book Spring Releases http://ift.tt/1DiocgO
via IFTTT