Hudson’s Bay Updates Queen Street Store Men’s Dept.

NEW YORK — Men’s wear is on the front burner for Hudson’s Bay Co. this spring. The Canadian retailer recently completed a massive overhaul of the men’s department at the Queen Street flagship in Toronto that highlights the company’s range of price points in a new clean, elevated atmosphere. “Men’s has been on a solid growth trajectory for a while,” said Liz Rodbell, president of the Hudson’s Bay Co. Department Store Group. “We’re well penetrated, but we believe men’s still has tremendous growth potential.” Footwear and contemporary sportswear are among the most promising categories, she said, and thus got a big boost during the Queen Street renovation. The renovation is part of what Wayne Drummond, group senior vice president of apparel for Hudson’s Bay and Lord & Taylor, said is a “huge investment” the company is making in men’s wear. One reason, according to MaryAnne Morin, chief merchant officer of Hudson’s Bay Co., is that: “Men’s is growing at a faster rate than ladies’.” The company declined to provide a percentage of business that men’s represents, but said it is “higher than the industry standard,” which is generally around 17 percent of overall sales. Drummond said that prior to the renovation, men’s had been split

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