Sally Hershberger, Doug Lloyd Talk Sephora Launch

Spend an hour with Sally Hershberger and it quickly becomes clear that the star stylist is kind of like the Forrest Gump of hair—a key playmaker at pivotal moments in beauty history. Break the price barrier with an $800 haircut? Check. Give Jane Fonda a gasp-inducing shag cut for her first post-divorce Academy Awards appearance? Check. Conceive category-killer ideas for John Frieda hair care. Make Hillary Clinton look cool on the cover of Vogue? Colonize the Meatpacking district before it became a bridge-and-tunnel playground. Check, check and check. But now, Hershberger is channeling her time, (personal) money and energy into 24K, her line of styling products that is available online and on HSN and set to launch in Sephora in July. Meanwhile, Hershberger’s namesake mass-market line is being scaled back, which she acknowledges only makes sense for a woman who now charges new clients $1,000 for a haircut. “This is me,” she says. “This is what I want to do. I am luxury.” Here, WWD Beauty Inc spends a few minutes with Hershberger and Doug Lloyd, the branding guru and cofounder of Lloyd & Co., who is working with Hershberger on the creative realization of the brand. Beauty Inc.: How did

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWD » Fashion & Beauty Book Spring Releases http://ift.tt/1Hyq1MP
via IFTTT