Hearst Magazines Expands GlossyBox Partnership

COSMOBODY’S BOX: In the push to secure ever-more-vital print subscriptions and advertising dollars, magazines are rushing to form partnerships with brands in any way they can. In typical Hearst Magazines fashion, the company has expanded its relationship with GlossyBox, an international beauty subscription service, across many of its titles. Last year, the service partnered with Harper’s Bazaar and O, The Oprah Magazine. GlossyBox’s latest partnership is with CosmoBody, a digital subscription fitness channel produced by Hearst’s Entertainment & Syndication division. CosmoBody, which launched in July, is part of the Cosmopolitan brand umbrella, which allows the fitness channel to market its service across those brand platforms. That’s the crux of CosmoBody’s deal with GlossyBox. The deal, which runs in May, gives GlossyBox subscribers a box of products chosen by CosmoBody trainers, in addition to a monthlong trial with CosmoBody and a 40 percent discount to join CosmoBody. It costs $9.95 a month to join CosmoBody, which, according to sources, is struggling to grow its membership. Hearst declined to provide figures on the channel’s current membership. GlossyBox will also gain access to the database of subscribers across all Hearst titles, which includes Marie Claire, Elle and Bazaar. This allows GlossyBox to send out e-mail blasts

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