Chanel Revamps South Coast Boutique

Chanel took great care to bring a residential quality to its redone and expanded South Coast Plaza boutique. The Peter Marino-designed store officially opened Thursday, following an event Wednesday evening. The 25-year-old boutique has undergone minor renovations since its opening at the Orange County shopping center, but this represents the most complete body of work, according to division president of fashion Barbara Cirkva. “You have the Peter Marino concept when he first started using Coco Chanel’s apartment as reference and the idea of using materials she used…but as the concept has evolved, what’s been important to us is each region has its own personality,” Cirkva said. “So South Coast Plaza looks different than San Francisco because San Francisco is more of a downtown city and it looks different than Robertson, which has its own personality…. It’s not a cookie-cutter approach but a much more regional approach.” That meant infusing the ocean into certain parts of the boutique, such as the wave pattern on some of its walls. But aspects such as rock crystals and touches of gold throughout ring true to Chanel’s apartment. The boutique added about 2,000 square feet and now totals 9,000 square feet in the center’s Nordstrom wing, which is surrounded by

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