Estée Lauder Unveils New Dimension Line Fronted By Eva Mendes

Estée Lauder wants to transform the beauty landscape with its latest offering, the aptly titled New Dimension collection. Fronted by actress Eva Mendes, the two skin-care products, New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape, will be launched in North America in May and worldwide in September. Lauder will also debut two contouring compacts, the Shape + Sculpt Face Kit and the Shape + Sculpt Eye Kit. “Women have many dimensions. The new vision of beauty goes beyond skin to the whole face,” said Estée Lauder global brand president Jane Hertzmark Hudis. “The notion of structure and volume being the new beauty and wanting to look good from every angle are big ideas in our industry. It’s not about problem-solution, it’s about positive transformation.” Said Mendes, “When you’re on a red carpet, you’re photographed from every angle and you can’t control that. But if you have products you love, once you go out there, you don’t worry as much. It’s a confidence booster.” Referring to the collection’s development and testing, which took two-and-a-half years, Hudis said, “Everything about it has been crafted differently.” The skin care is designed to work on multiple levels to plump and smooth skin from

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