‘Panorama’ Aims to Change Italian Image

MILAN — In a bid to move beyond the heaping plates of spaghetti and sprawling olive groves that shape many a tourist’s mental picture of Italy, several leading associations from the private sector have partnered with the Italian Ministry of Economic Development; trade promotion agency ICE; Simest — a company that promotes Italian business abroad; the Milan Chamber of Commerce, and the city of Milan on a special audiovisual installation called “Panorama,” to debut May 20 in Piazza Gae Aulenti. With design heavyweights the Fondazione Altagamma, Camera Nazionale della Moda Italiana and the Salone del Mobile onboard, the coalition aims to put on a unified front for the hoards of sightseers expected in Milan for the World Expo, which begins May 1. Visitors who step inside the octagonal “Panorama” — which features a dark wood exterior, and walls more than 16 feet high — will be swept into a high definition, 360-degree view of about 300 Italian cultural, natural and manufacturing sites, including the ancient ruins of Agrigento in Sicily, and the lush red-and-gold interior of Milan’s La Scala opera house. The images were shot using drone technology, and an accompanying soundtrack will feature pieces from top Italian composers and performers. “Italy is

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